Musings of a Marketing Maven

After blog­ging about “the female econ­omy” as the world’s biggest untapped mar­ket oppor­tu­nity, I’ve been on the look­out for evi­dence that com­pa­nies and brands are mar­ket­ing specif­i­cally to women. I’ve seen a cou­ple of exam­ples recently, an encour­ag­ing sign. Both offers focus on help­ing women over­come the gaps in our under­stand­ing of mechan­ics – things most […]

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