Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'book tours'

Know Your Audience

January 12th, 2010 · Comments Off · Bookshelf, Marketing

Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.

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