Musings of a Marketing Maven

There’s a real ten­sion in Cor­po­rate Amer­ica between the individual’s desire for cre­ative expres­sion — to make a mark — and the corporation’s desire to cut costs. When that indi­vid­ual hap­pens to be a prod­uct man­ager, a mar­ket­ing or brand man­ager, or a “cre­ative,” it’s not uncom­mon for them to drive new vari­a­tions in how the […]

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