Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'brand marketing'

Learning from Parisian Shop Windows

November 13th, 2009 · Comments Off · Brand Matters, Marketing

I love strolling and win­dow shop­ping in Paris. There’s a spe­cial mys­tique that win­dow dressers in Paris employ that brand teams and mar­keters every­where would do well to emu­late. Shop win­dows in Paris do a won­der­ful job of con­vey­ing the idea of what’s being sold — of con­vey­ing the brand essence, help­ing you envi­sion how […]

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Lululemon: Cult-like Loyalty?

June 9th, 2009 · Comments Off · Brand Matters, Marketing, Yoga

So how does Lul­ule­mon inspire such cult-like loy­alty among its cus­tomer base (prin­ci­pally yoga prac­ti­tion­ers)? They do the basics really well — for both in-store and online shop­ping. It’s clear they’re pay­ing atten­tion to cus­tomer expe­ri­ence man­age­ment across many dimen­sions. A Well-Designed Expe­ri­ence Play­book Here are some of the things they get right:

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