Musings of a Marketing Maven

Last month I blogged on the pur­pose of a busi­ness and the prob­lems that can arise when orga­ni­za­tions lack a clear sense of pur­pose, or when they define suc­cess nar­rowly in finan­cial (shareholder-centric) terms. Today’s post focuses on busi­ness pur­pose and its links to cor­po­rate brand strat­egy. In the con­text of brand strat­egy, pur­pose energizes […]

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