Musings of a Marketing Maven

If you’ve read the Clue­train Man­i­festo, you know that blog­ging orig­i­nated from people’s burn­ing desire to let their authen­tic voice be heard. Early blog­gers were react­ing against the watered-down, polit­i­cally cor­rect mes­sages they were read­ing in the pub­lic media or writ­ing for their employ­ers. I’m now start­ing to run into clients who want their employees […]

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