If you’ve read the Cluetrain Manifesto, you know that blogging originated from people’s burning desire to let their authentic voice be heard. Early bloggers were reacting against the watered-down, politically correct messages they were reading in the public media or writing for their employers.
I’m now starting to run into clients who want their employees to [...]
Entries Tagged as 'brand'
Conflicts Looming? Personal Brands versus Corporate
January 9th, 2009 · No Comments · Marketing, Social Media for Business
Tags: B2B marketing·blogging·brand
Why I Love My iPhone
October 22nd, 2007 · No Comments · Brand Matters, Marketing, Tools & Technology
I love my iPhone not just because it’s an object of beauty in its own right, but because the experience of using it is so pleasurable, so much of the time.
Tags: brand·experience design·iPhone·Treo