The hype around social media as conversation has become deafening. Much of the hyperbole comes from agencies and consultants who have seized upon social media as the next wave; their motivation is self-serving, of course. Promoting their credentials as social media experts enables them
Entries Tagged as 'conversational marketing'
But Where’s the Conversation?
October 21st, 2009 · 1 Comment · Social Media for Business
Tags: B2B marketing·blogging·conversational marketing·personal branding·social media
PR 2.0 Book by Solis & Breakenridge
May 5th, 2009 · No Comments · Bookshelf, Social Media for Business
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media. Their book is an in-depth discussion of their manifesto for “a New [...]
Fun with Social Media
April 30th, 2009 · 1 Comment · Creativity, Social Media for Business
I’m supposed to be writing a book review on social media for PR professionals, but I stumbled on Wordle and couldn’t resist putting my notes into visual form first. (Yes, I confess this is creative procrastination.) Here are ideas sparked by the handwritten notes I took while reading Putting the Public Back in Public Relations: [...]
Tags: conversational marketing·engagement·listening strategies·PR 2.0