You can always tell when it’s been a slow news day. There’s yet another provocative news story, pronouncing the death of email, or blogging, or Twitter. You name it. Several weeks ago the New York Times wrote that blogging among young people was on the decline, according to research from the Pew Center’s Internet and [...]
The hype around social media as conversation has become deafening. Much of the hyperbole comes from agencies and consultants who have seized upon social media as the next wave; their motivation is self-serving, of course. Promoting their credentials as social media experts enables them
Tags: B2B marketing·blogging·conversational marketing·personal branding·social media
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media. Their book is an in-depth discussion of their manifesto for “a New [...]