Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

Musings of a Marketing Maven random header image

Entries Tagged as 'Daniel Pink'

Know Your Audience

January 12th, 2010 · No Comments · Bookshelf, Marketing

Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.

[Read more →]

Tags: ···

What Matters Now

January 6th, 2010 · 1 Comment · Back to Basics, Bookshelf, Creativity

Every now and then you come across a gem to share broadly with others: What Matters Now, a compilation of great ideas by brilliant thinkers and change agents. Agent provocateur Seth Godin has produced this compilation and offers it as a free downloadable ebook from his blog. He encourages like-minded folk who are sick and [...]

[Read more →]

Tags: ···