Musings of a Marketing Maven

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Entries Tagged as 'Daniel Pink'

Know Your Audience

January 12th, 2010 · Comments Off · Bookshelf, Marketing

Last night Daniel Pink, pro­lific author, came to town to pro­mote his lat­est book, Drive: The Sur­pris­ing Truth About What Moti­vates Us. I loved his prior book, A Whole New Mind, so I per­suaded 3 friends to join me for Pink’s pre­sen­ta­tion. Lit­tle did I know that the expe­ri­ence would be more about pro­mo­tion and less about sub­stance. Here’s why.

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What Matters Now

January 6th, 2010 · 1 Comment · Back to Basics, Bookshelf, Creativity

Every now and then you come across a gem to share broadly with oth­ers: What Mat­ters Now, a com­pi­la­tion of great ideas by bril­liant thinkers and change agents. Agent provo­ca­teur Seth Godin has pro­duced this com­pi­la­tion and offers it as a free down­load­able ebook from his blog. He encour­ages like-minded folk who are sick and […]

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