Musings of a Marketing Maven

I wish some agency that spe­cial­izes in intel­li­gent data­base min­ing and direct mar­ket­ing would help my local phone com­pany stop wast­ing trees on fruit­less direct mail pieces. Here’s the deal: my recy­cle bin now con­tains some­where between 5 and 10 pieces of unopened direct mail offers from Qwest,

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