Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'direct marketing'

My Phone Company Is Stupid and Wasteful

January 13th, 2010 · Comments Off · Brand Matters, Marketing

I wish some agency that specializes in intelligent database mining and direct marketing would help my local phone company stop wasting trees on fruitless direct mail pieces. Here’s the deal: my recycle bin now contains somewhere between 5 and 10 pieces of unopened direct mail offers from Qwest,

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