Musings of a Marketing Maven

Today’s Wall Street Jour­nal fea­tured an in-depth arti­cle about the poten­tial dis­rup­tive impact of dig­i­tal books and e-book devices. (The author touched on impli­ca­tions for new pric­ing schemes and busi­ness mod­els for the pub­lish­ing indus­try, but that’s not the sub­ject of this post.) The ques­tion is, should book lovers like me switch over to e-book […]

[Read more →]