Musings of a Marketing Maven

Why do peo­ple read books? Why do peo­ple read eBooks?

I’ve been pon­der­ing these ques­tions, sparked by an entrepreneur’s pitch. He dreams of rein­vent­ing how peo­ple read and expe­ri­ence books, at least among young peo­ple. He wants to host the con­ver­sa­tions that take place around books, via a new “social eBook app” for the iPad and other tablet devices. Is this a good idea, one that’s likely to appeal who love read­ing for plea­sure — and spend money doing so?

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