Musings of a Marketing Maven

Entre­pre­neurs and new prod­uct cham­pi­ons are always look­ing for the secret to mar­ket suc­cess. A pop­u­lar for­mula is to hire “ser­ial entre­pre­neurs” who’ve been suc­cess­ful before, assum­ing that suc­cess is trans­fer­able from one com­pany to another. This can be risky. As one 8-time entre­pre­neur writes, Since time immemo­r­ial a post mortem of a failed company […]

[Read more →]