Musings of a Marketing Maven

From every­thing I read, the adver­tis­ing indus­try can’t wait to get its hands on the next big untapped inven­tory of screen “real estate” and con­sumer atten­tion — our mobile phones. Google’s ratio­nale for devel­op­ing and pro­mot­ing Android, their mobile OS plat­form, has to be largely moti­vated by the bil­lions they hope to earn by enabling […]

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