Mobile Insider’s Steve Smith confessed today to his “Google seduction” — a whole new level of experience that Google delivers to iPhone users via Google’s mobile-optimized services. First off, Google for iPhone excels at speed and efficiency, and the app shows how much this matters in pulling a user in.
Tags: Google·iPhone·user experience
From everything I read, the advertising industry can’t wait to get its hands on the next big untapped inventory of screen “real estate” and consumer attention — our mobile phones. Google’s rationale for developing and promoting Android, their mobile OS platform, has to be largely motivated by the billions they hope to earn by enabling [...]
Tags: Android·Google·mobile ads