Musings of a Marketing Maven

Today’s Wall Street Jour­nal announced a mas­sive “green” ini­tia­tive by Wal-Mart that will even­tu­ally enable con­sumers to make informed choices about the envi­ron­men­tal impact of the prod­ucts and brands they’re think­ing about buy­ing. Because of Wal-Mart’s enor­mous clout with both sup­pli­ers and con­sumers, the impli­ca­tions of Wal-Mart’s announce­ment could be game changing.

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