As a marketing strategist, I often get a bird’s eye view of how high tech companies approach competitive strategy. It can be surprising to see how little “quality time” is allocated to a thoughtful analysis of the underlying drivers of the competitive environment, or assessing which moves are likely to lead to the best results. [...]
Tags: Clayton Christensen·competitive strategy·innovation·marketing strategy·playbook
When you live near Microsoft and Amazon.com’s corporate campuses, you can run into some amazing people while grocery shopping, enjoying a latte, or exercising. Today I had one of those serendipitous encounters. While power walking in the late afternoon sunshine, I heard about a cool new company that a colleague launched a few weeks ago [...]
Tags: digital photography·earthmine·geo-spatial·innovation·launch·mapping