Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'iPhone'

Why Don’t They Listen to Their Customers?

September 24th, 2009 · Comments Off · Back to Basics, Tools & Technology

The idea of phone com­pa­nies lis­ten­ing to their cus­tomers is per­haps an oxy­moron, but I haven’t given up hope. Brows­ing Verizon’s list of sup­ported cell phones, I was struck by their obvi­ous lack of needs-based seg­men­ta­tion. Like most car­ri­ers, they seem

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Google Adds Value to the iPhone

December 6th, 2007 · Comments Off · Tools & Technology

Mobile Insider’s Steve Smith con­fessed today to his “Google seduc­tion” — a whole new level of expe­ri­ence that Google deliv­ers to iPhone users via Google’s mobile-optimized ser­vices. First off, Google for iPhone excels at speed and effi­ciency, and the app shows how much this mat­ters in pulling a user in.

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& iPhones">Audiophiles & iPhones

November 6th, 2007 · Comments Off · Back to Basics, Tools & Technology

Some­times I just want to get the best pos­si­ble audio qual­ity out of my iPhone, and that’s when I pull out some audio­phile head­phones. Take a look at these daisy-chained adapters!

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Why I Love My iPhone

October 22nd, 2007 · Comments Off · Brand Matters, Marketing, Tools & Technology

I love my iPhone not just because it’s an object of beauty in its own right, but because the expe­ri­ence of using it is so plea­sur­able, so much of the time.

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