Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'iPhone'

Why Don’t They Listen to Their Customers?

September 24th, 2009 · No Comments · Back to Basics, Tools & Technology

The idea of phone companies listening to their customers is perhaps an oxymoron, but I haven’t given up hope.
Browsing Verizon’s list of supported cell phones, I was struck by their obvious lack of needs-based segmentation. Like most carriers, they seem

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Google Adds Value to the iPhone

December 6th, 2007 · No Comments · Tools & Technology

Mobile Insider’s Steve Smith confessed today to his “Google seduction” — a whole new level of experience that Google delivers to iPhone users via Google’s mobile-optimized services.
First off, Google for iPhone excels at speed and efficiency, and the app shows how much this matters in pulling a user in.

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Audiophiles & iPhones

November 6th, 2007 · No Comments · Back to Basics, Tools & Technology

Sometimes I just want to get the best possible audio quality out of my iPhone, and that’s when I pull out some audiophile headphones.
Take a look at these daisy-chained adapters!

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Why I Love My iPhone

October 22nd, 2007 · No Comments · Brand Matters, Marketing, Tools & Technology

I love my iPhone not just because it’s an object of beauty in its own right, but because the experience of using it is so pleasurable, so much of the time.

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