Entries Tagged as 'listening strategies'
I’m supposed to be writing a book review on social media for PR professionals, but I stumbled on Wordle and couldn’t resist putting my notes into visual form first. (Yes, I confess this is creative procrastination.) Here are ideas sparked by the handwritten notes I took while reading Putting the Public Back in Public Relations: [...]
[Read more →]
Tags: conversational marketing·engagement·listening strategies·PR 2.0
Has Twitter reached its peak of success, and is it heading now for the trough of discontent? Has it been over-hyped? I find myself wondering. Possible signs of trouble:
[Read more →]
Tags: listening strategies·Twitter