Musings of a Marketing Maven

Ten years ago I was on the core team help­ing Sony envi­sion and develop an inno­v­a­tive online ser­vice for Euro­peans. Sony Inter­ac­tive Ser­vices launched “Friend­Fac­tory” in the UK and Ger­many as a pilot in 1998; they hoped to get enough trac­tion to work the bugs out of the busi­ness model and then expand into other […]

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