Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'MindBody'

“Open Table” for Yoga Bookings?

February 3rd, 2010 · 4 Comments · Tools & Technology, Yoga

As a busy yoga enthusiast, I sometimes wonder what would happen if yoga studios within a given metro area agreed to an “Open Table” model for class bookings. (Open Table is a centralized reservation service for restaurants that operates in major cities, including iPhone and other smartphone apps.)
In an ideal world I’d take 6-8 weekly [...]

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Are Digital Models Influencing the Business of Yoga?

December 17th, 2009 · 2 Comments · Tools & Technology, Yoga

My Seattle yoga studio is undergoing what its founder calls a “rebirth,” overhauling its web presence, expanding the class roster, and offering online class registration and payment options. Finally!
This is a smart decision, as they have limited space, a growing number of qualified teachers, and increasing demand for their classes and workshops. On one noteworthy [...]

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