Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'MindBody'

“Open Table” for Yoga Bookings?">“Open Table” for Yoga Bookings?

February 3rd, 2010 · 4 Comments · Tools & Technology, Yoga

As a busy yoga enthu­si­ast, I some­times won­der what would hap­pen if yoga stu­dios within a given metro area agreed to an “Open Table” model for class book­ings. (Open Table is a cen­tral­ized reser­va­tion ser­vice for restau­rants that oper­ates in major cities, includ­ing iPhone and other smart­phone apps.) In an ideal world I’d take 6–8 weekly […]

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Are Digital Models Influencing the Business of Yoga?

December 17th, 2009 · 2 Comments · Tools & Technology, Yoga

My Seat­tle yoga stu­dio is under­go­ing what its founder calls a “rebirth,” over­haul­ing its web pres­ence, expand­ing the class ros­ter, and offer­ing online class reg­is­tra­tion and pay­ment options. Finally! This is a smart deci­sion, as they have lim­ited space, a grow­ing num­ber of qual­i­fied teach­ers, and increas­ing demand for their classes and work­shops. On one […]

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