Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'mobile ads'

Mobile Advertising — Who Wants It?

November 18th, 2007 · 2 Comments · Marketing

From everything I read, the advertising industry can’t wait to get its hands on the next big untapped inventory of screen “real estate” and consumer attention — our mobile phones. Google’s rationale for developing and promoting Android, their mobile OS platform, has to be largely motivated by the billions they hope to earn by enabling [...]

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