Today was a “pay it forward” day, coaching someone who’s been out of the job market for 5 years, and now wants back in. Alice needs help thinking about options, identifying what’s new or changed in the business environment and her own professional arena. She’s struggling to find her best self while exploring how and [...]
Tags: career transitions·job market re-entry·personal branding
My brother is writing a book with his stepdaughter about their scarily parallel stories as cancer fighters and survivors. At the moment, they’re working on author photos for the book cover. This process has made me think about the stories that faces tell, or hint at; the messages that can be perceived subliminally when your [...]
Tags: personal branding
The hype around social media as conversation has become deafening. Much of the hyperbole comes from agencies and consultants who have seized upon social media as the next wave; their motivation is self-serving, of course. Promoting their credentials as social media experts enables them
Tags: B2B marketing·blogging·conversational marketing·personal branding·social media
Researchers at the MIT Media Lab have released an online tool that attempts to characterize your digital persona based on data mining of online resources. Right now the tool is in the fun and exploratory phase, but it offers food for thought. Have you ever wondered what your digital fingerprints might look like, if there [...]
My friend Shivonne Byrne has just posted a wonderful entry on how to manage your personal brand. Check out her blog: Marketfusions: Everything is a Brand, Including You. She encourages people to think through: Their person vision Their fundamental purpose or reason for being Their values Their passion and then develop a personal brand plan that [...]
Tags: personal branding