Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'personal branding'

Helping Alice Reinvent Herself

December 15th, 2010 · 2 Comments · Back to Basics

Today was a “pay it for­ward” day, coach­ing some­one who’s been out of the job mar­ket for 5 years, and now wants back in. Alice needs help think­ing about options, iden­ti­fy­ing what’s new or changed in the busi­ness envi­ron­ment and her own pro­fes­sional arena. She’s strug­gling to find her best self while explor­ing how and […]

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What Story Does Your Face Tell?

June 23rd, 2010 · 1 Comment · Brand Matters, Marketing

My brother is writ­ing a book with his step­daugh­ter about their scar­ily par­al­lel sto­ries as can­cer fight­ers and sur­vivors. At the moment, they’re work­ing on author pho­tos for the book cover. This process has made me think about the sto­ries that faces tell, or hint at; the mes­sages that can be per­ceived sub­lim­i­nally when your […]

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But Where’s the Conversation?

October 21st, 2009 · 1 Comment · Social Media for Business

The hype around social media as con­ver­sa­tion has become deaf­en­ing. Much of the hyper­bole comes from agen­cies and con­sul­tants who have seized upon social media as the next wave; their moti­va­tion is self-serving, of course. Pro­mot­ing their cre­den­tials as social media experts enables them

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Visualizing Your Digital Persona

October 13th, 2009 · 3 Comments · Brand Matters, Tools & Technology

Researchers at the MIT Media Lab have released an online tool that  attempts to char­ac­ter­ize your dig­i­tal per­sona based on data min­ing of online resources. Right now the tool is in the fun and exploratory phase, but it offers food for thought. Have you ever won­dered what your dig­i­tal fin­ger­prints might look like, if there […]

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Managing Your Personal Brand

July 5th, 2009 · 2 Comments · Brand Matters, Marketing

My friend Shiv­onne Byrne has just posted a won­der­ful entry on how to man­age your per­sonal brand. Check out her blog: Mar­ket­fu­sions: Every­thing is a Brand, Includ­ing You. She encour­ages peo­ple to think through: Their per­son vision Their fun­da­men­tal pur­pose or rea­son for being Their val­ues Their pas­sion and then develop a per­sonal brand plan that will […]

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