Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'personalized content'

UCG Affects Holiday Greeting Cards, Too

December 23rd, 2009 · Comments Off · Back to Basics, Creativity

This year a significant proportion of the greeting cards we’ve received have been assembled from digital content created by our family members and friends. Most of these cards feature family photos and/or snapshots of peak moments throughout the year; a few are totally handmade, artsy, often collages with no digital elements. Personalized cards, user-generated content [...]

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