Musings of a Marketing Maven

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Entries Tagged as 'PR 2.0'

PR 2.0 Book by Solis & Breakenridge">PR 2.0 Book by Solis & Breakenridge

May 5th, 2009 · Comments Off · Bookshelf, Social Media for Business

The pub­lic­ity team for Putting the Pub­lic Back in Pub­lic Rela­tions asked me for a review in this blog. This is the lat­est book by Brian Solis and Deirdre Break­en­ridge, two emi­nent thought lead­ers in the world of pub­lic rela­tions and social media. Their book is an in-depth dis­cus­sion of their man­i­festo for “a New […]

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Fun with Social Media

April 30th, 2009 · 1 Comment · Creativity, Social Media for Business

I’m sup­posed to be writ­ing a book review on social media for PR pro­fes­sion­als, but I stum­bled on Wor­dle and couldn’t resist putting my notes into visual form first. (Yes, I con­fess this is cre­ative pro­cras­ti­na­tion.) Here are ideas sparked by the hand­writ­ten notes I took while read­ing Putting the Pub­lic Back in Pub­lic Relations: […]

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