Entries Tagged as 'PR 2.0'
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media.
Their book is an in-depth discussion of their manifesto for “a New [...]
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Tags: conversational marketing·PR 2.0·social media
I’m supposed to be writing a book review on social media for PR professionals, but I stumbled on Wordle and couldn’t resist putting my notes into visual form first. (Yes, I confess this is creative procrastination.)
Here are ideas sparked by the handwritten notes I took while reading Putting the Public Back in Public Relations: How [...]
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Tags: conversational marketing·engagement·listening strategies·PR 2.0
