Musings of a Marketing Maven

The idea of phone com­pa­nies lis­ten­ing to their cus­tomers is per­haps an oxy­moron, but I haven’t given up hope. Brows­ing Verizon’s list of sup­ported cell phones, I was struck by their obvi­ous lack of needs-based seg­men­ta­tion. Like most car­ri­ers, they seem

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