Entrepreneurs and new product champions are always looking for the secret to market success. A popular formula is to hire “serial entrepreneurs” who’ve been successful before, assuming that success is transferable from one company to another. This can be risky. As one 8-time entrepreneur writes, Since time immemorial a post mortem of a failed company [...]
Several years ago IDC presented a segmentation model for mobile device users that included a cluster called “minimalists.” Minimalists routinely use technology-based products for home and work, but want products without complexity or unnecessary features. Minimalists want a phone to be a phone — not a camera, game console or FM radio. They want a [...]
Tags: mobile phones·product development·segmentation·technology marketing