Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'QuickBooks'

Falling Out of Love with QuickBooks

October 30th, 2009 · 3 Comments · Brand Matters, Tools & Technology

For years I’ve loved QuickBooks – a tool that made managing my company’s money remarkably pleasant. I used to rave about it to colleagues. But over the past several product releases I’ve become disenchanted; I think Intuit has lost its way, and has lost sight of whose interest it was pursuing. No longer customer centered [...]

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