Musings of a Marketing Maven

Last night Daniel Pink, pro­lific author, came to town to pro­mote his lat­est book, Drive: The Sur­pris­ing Truth About What Moti­vates Us. I loved his prior book, A Whole New Mind, so I per­suaded 3 friends to join me for Pink’s pre­sen­ta­tion. Lit­tle did I know that the expe­ri­ence would be more about pro­mo­tion and less about sub­stance. Here’s why.

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