Musings of a Marketing Maven

Sev­eral years ago IDC pre­sented a seg­men­ta­tion model for mobile device users that included a clus­ter called “min­i­mal­ists.” Min­i­mal­ists rou­tinely use technology-based prod­ucts for home and work, but want prod­ucts with­out com­plex­ity or unnec­es­sary fea­tures. Min­i­mal­ists want a phone to be a phone — not a cam­era, game con­sole or FM radio. They want a […]

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