Musings of a Marketing Maven

Indus­try pun­dits and mar­ket ana­lysts have lots of advice to offer com­pa­nies pon­der­ing the impli­ca­tions of Web 2.0, Enter­prise 2.0, PR 2.0, social media or con­ver­sa­tional mar­ket­ing. The blo­gos­phere and con­fer­ence cir­cuits are full of what experts have to say about the urgent need for busi­ness trans­for­ma­tion, for com­pa­nies to “embrace the groundswell.” Threats loom, […]

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