The hype around social media as conversation has become deafening. Much of the hyperbole comes from agencies and consultants who have seized upon social media as the next wave; their motivation is self-serving, of course. Promoting their credentials as social media experts enables them
Entries Tagged as 'social media'
But Where’s the Conversation?
October 21st, 2009 · 1 Comment · Social Media for Business
Tags: B2B marketing·blogging·conversational marketing·personal branding·social media
Using Twitter to Find Yoga Teachers
July 16th, 2009 · 1 Comment · Marketing, Yoga
I just had my first quintessential Twitter experience, after several lackluster months of experimentation. Within 2 hours of posing a question on Twitter, I had a great answer from the single most reputable source in the world. My question was, “Who are the Anusara yoga teachers on Cape Cod?” The person who responded to my query, […]
Tags: social media
More Fun Spoofing Twitter
May 14th, 2009 · Comments Off · Social Media for Business
Video: Twitter Gets Mainstream Attention « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. I had a chuckle this morning, courtesy of a friend who works at Microsoft. She passed on a link to the “Twitter spoof video” that Jeremiah Owyang showed in a blog post this week. Although tongue in cheek, the […]
Tags: social media
PR 2.0 Book by Solis & Breakenridge">PR 2.0 Book by Solis & Breakenridge
May 5th, 2009 · Comments Off · Bookshelf, Social Media for Business
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media. Their book is an in-depth discussion of their manifesto for “a New […]
User Retention Problems at Twitter?
April 29th, 2009 · Comments Off · Social Media for Business
Nielsen Online announced today that their research shows that 60% of Twitter users stop using it the following month. That is, Twitter’s “audience retention rate” is 40%, considerably less than Facebook or MySpace’s rates were at similar stages in their life cycle. Based on historical patterns for other social networking sites, this implies, says Nielsen, that […]
Tags: social media·Twitter
Social Media Goes Mainstream
April 20th, 2009 · 3 Comments · Marketing, Social Media for Business
You know that fads have become mainstream when everybody is doing it. Or when it starts to be required as a part of people’s jobs. Or when everybody is talking about it. This weekend I encountered two instances of the “mainstreaming” of social media for B2B business purposes. Thou Shalt Blog or Twitter One of my […]
Tags: B2B marketing·social media
A Pioneering Social Media Service
April 10th, 2009 · Comments Off · Marketing, Social Media for Business
Ten years ago I was on the core team helping Sony envision and develop an innovative online service for Europeans. Sony Interactive Services launched “FriendFactory” in the UK and Germany as a pilot in 1998; they hoped to get enough traction to work the bugs out of the business model and then expand into other […]