Musings of a Marketing Maven

As com­pa­nies bleed rev­enues, prof­its and jobs, it’s ironic that peo­ple are debat­ing the death of B2B mar­ket­ing or its obso­les­cence. And yet I’ve been in sev­eral con­ver­sa­tions over the past week on this topic. I think a bet­ter fram­ing for the con­ver­sa­tion, rather than death or obso­les­cence, is B2B marketing’s strate­gic rel­e­vance and value contribution […]

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