Musings of a Marketing Maven

I’ve been mus­ing on the ques­tion of Pur­pose while read­ing the Wall Street Jour­nal and online busi­ness press, try­ing to under­stand how so many bright peo­ple can have caused so much last­ing dam­age. Why Do Com­pa­nies Exist? There are those who think that busi­nesses exist for solely util­i­tar­ian rea­sons: to sat­isfy cus­tomers, gen­er­ate prof­its, cre­ate shareholder […]

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