Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'strategy'

The Purpose of a Business

March 20th, 2009 · 4 Comments · Back to Basics

I’ve been musing on the question of Purpose while reading the Wall Street Journal and online business press, trying to understand how so many bright people can have caused so much lasting damage. Why Do Companies Exist? There are those who think that businesses exist for solely utilitarian reasons: to satisfy customers, generate profits, create [...]

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