Despite having an iPhone app for tweeting, my perfect Twitter moment eluded me. On the day I was dying to answer TweetDeck’s “what are you doing” question, I wasn’t carrying an iPhone. Several Sundays ago my husband and I were kayaking in the golden light of a late afternoon on Cape Cod waters. Suddenly our […]
Entries Tagged as 'Twitter'
User Retention Problems at Twitter?
April 29th, 2009 · Comments Off · Social Media for Business
Nielsen Online announced today that their research shows that 60% of Twitter users stop using it the following month. That is, Twitter’s “audience retention rate” is 40%, considerably less than Facebook or MySpace’s rates were at similar stages in their life cycle. Based on historical patterns for other social networking sites, this implies, says Nielsen, that […]
Tags: social media·Twitter
Spam Management in Twitter Needed
April 27th, 2009 · 2 Comments · Social Media for Business
After just a week’s experience with Twitter, I can see a real need for a spam filtering mechanism (like Akismet for WordPress). The ratio of spam to good tweets is already bad, and getting worse everyday — and that’s after just a brief experience with the service. If not addressed soon, this could be the […]
Tags: Twitter