Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'Verizon'

Why Don’t They Listen to Their Customers?

September 24th, 2009 · Comments Off · Back to Basics, Tools & Technology

The idea of phone companies listening to their customers is perhaps an oxymoron, but I haven’t given up hope. Browsing Verizon’s list of supported cell phones, I was struck by their obvious lack of needs-based segmentation. Like most carriers, they seem

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