Musings of a Marketing Maven

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Entries Tagged as 'visual thinking'

The Secret of Healthcare Reform — Visualized

October 8th, 2009 · 2 Comments · Back to Basics, Creativity

As this slideshow from Dan Roam reveals, the health­care reform debate is really a debate over insur­ance reform: who pays for health­care. His slideshow dra­ma­tizes who the play­ers are in this debate, what are their moti­va­tions, and how this impacts the Amer­i­can con­sumer (and tax payer). This is the best resource I’ve seen to help clarify […]

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Just the Facts, Ma’am — Wrong!

April 9th, 2008 · 1 Comment · Back to Basics, Bookshelf

The prob­lem with Pow­er­Point is that it makes it so easy to bore your audi­ence to death. (Been there, done that…) We all know the seduc­tive ease of cre­at­ing a new pre­sen­ta­tion: set­ting up a dozen slides with titles, and then fill­ing in the slides with end­less bul­let points. It’s Too Easy to be Bor­ing The […]

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The Power of Clarity

April 8th, 2008 · 2 Comments · Back to Basics, Bookshelf

At some point in most con­sult­ing engage­ments, some­one will ask, “Is every­one else as screwed up as we are?” The answer, of course, is yes. Most con­sul­tants’ busi­ness oppor­tu­ni­ties are cre­ated by their clients’ inabil­ity to solve (or com­mu­ni­cate) vex­ing prob­lems or chal­lenges. And now there’s a decep­tively sim­ple busi­ness book that can help you […]

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