Musings of a Marketing Maven

Doing a major refresh to a web­site can be a daunt­ing task, no mat­ter what size your busi­ness is. For huge cor­po­ra­tions the chal­lenge is coor­di­nat­ing mes­sag­ing strate­gies and nego­ti­at­ing pri­or­ity con­flicts across inter­nal fief­doms. For a small busi­ness like mine, with­out a per­ma­nent in-house web team, find­ing the time (and the tal­ent) to overhaul […]

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