Musings of a Marketing Maven

If you’re a yoga stu­dent who lives in an area blessed with lots of stu­dios and tal­ented teach­ers, you can be more dis­crim­i­nat­ing when choos­ing where to take classes or which teach­ers to fol­low. Now that I’m no longer a rank begin­ner, I’ve started to pay closer atten­tion to the fac­tors that cause me to pre­fer some teach­ers over oth­ers. And one of those fac­tors is, I con­fess, the sound of her voice.

[Read more →]